2008 ironman advertising opportunities
Thank you for considering advertising with the Minnesota Ironman Bike Ride. Our web site is our primary advertising vehicle. Although sponsorship is another way to show our ridership your support for the Ironman Bike Ride. Last year our web site received over 700,000 hits in the months preceding the annual Ironman Bike Ride. Over 50% of our riders register online each year. This represents thousands of dedicated, local cyclists.
Let Ironmanbikeride.org drive customers to you.
The rider packet: RIP
We have discontinued the printed rider packet as of 2008. Over the past few years we have found rider interest waning in receiving printed materials at the end of the ride. Furthermore, it's a takes a huge amount of paper, most of which eventually winds up in the dumpster. We have decided to put our resources into our web site instead.
The 2008 Rider Packet
In the menu at right there is a "Rider Packet" link. Please take a moment to look it over.
For those businesses that have used the rider packet as an advertising tool to reach the Ironman Bike Ride audience in the past, we welcome you to advertise on our web site, or to rent a booth at the Lakeville High School to reach riders directly. We will also list your ride, event or business free of charge as a text link. We believe these are more effective and efficient ways to advertise your event or business.
Web Advertising
We offer both for-profit business and non-profit business web advertising rates. Please see the appropriate section below.
Table/Booth Rental at Lakeville H.S.
Table and booth space is available on ride day at Lakeville High school. Space is limited, so please reserve your table early. Please call Jon Ridge, 651-251-1495 for more information.
Business web Advertising (for profit)
In 2008 we are offering affordable advertising on IronmanBikeRide.org. We have completely redesigned our web site to be even more user friendly and up-to-date. This ad will link directly to your web site, driving our customers to you.
The web advertising details:
- The Ad rate is $300 per advertising block for a large ad, and $150 for a small ad.
- Ad sizes: 240px width by 100px height for large ad; 115pixels by 100 pixels for small ad. See sizes above right column.
- You may purchase multiple ad blocks to place on multiple pages. Your ad will run for 12 months on ironmanbikeride.org (Jan. 01 2008 - Dec. 31 2008)
- Ads must arrive “web ready” by email at rideinfo@ironmanbikeride.org
- Acceptable format: .jpg, .gif, HTML. NOTE: Animation will not be allowed - however you may incorporate Rollovers
- Ads will be placed in the right column of the Registration page, the Ride Information, the Routes page, and the Rider Packet page.
- Download an informational PDF document here
Sales Contact
- Jon Ridge (651) 251-1495; rideinfo@ironmanbikeride.org
- Tom Sullivan (562) 233-4022
Technical Contact | Web Master
- Jeremy Weizel - HI-Minnesota Office: 651.251.1495; rideinfo@ironmanbikeride.org
Non-profit web advertising
We are offering non-profit advertising on IronmanBikeRide.org at a reduced price in an effort to promote other local rides and non-profit organizations.
Details:
We offer two different ad sizes:
- Small Ad price: $75 per advertising block
- Small Ad size: 115px width by 100px height
- Large Ad Price: $150 per advertising block
- Large Ad size: 240px width by 100px height
- Ads will be placed on the virtual rider packet page at IronmanBikeRide.org
- You may purchase multiple blocks to be placed on other pages at Ironmanbikeride.org
- Acceptable format: .jpg, .gif, HTML. NOTE: Animation will not be allowed - however you may incorporate Rollovers.
- Ads must arrive “web ready” by email at rideinfo@ironmanbikeride.org
- Your ad will run for 12 months on ironmanbikeride.org. (Jan. 01 2008 - Dec. 31 2008)
- See above sales and technical contact info.
more info.
- Ride Sponsors
- Rider Packet
- Rider Safety
- Volunteer Info
- Ironman FAQs
- Press Info
- Photo Gallery(flickr)
- Thank You Donors
advertising sizes

These ads will link to your web sites.
Ironman Stats 2007
- Total Registrations 2007: 5450
- Male Riders: 70% | median age: 46
- Female Riders: 30% | median age: 42
- 40% of riders have ridden the Ironman1-5 times before
- 30% of riders receive Ironman information via the internet
- 54% or riders pre-register online
Contact Us
Minnesota IRONMAN® Bike Ride
HI-Minnesota Council
622 Selby Avenue
St. Paul, MN 55104
Phone: 651-251-1495
E-mail
